Summer is here! While your clients are vacationing, and business has slowed-down a bit, start strategically planning for a fabulous fall! Start thinking about your marketing strategies for the following months:
September
- Childhood Cancer Awareness Month (Gold)
- Gynecologic Cancer Awareness Month (Peach)
- Hodgkin’s Lymphoma Awareness Month (Violet)
- Leukemia Awareness Month (Orange)
- Lymphoma Awareness Month (Lime Green)
- Ovarian Cancer Awareness Month (Teal)
- Thyroid Cancer Awareness Month (Teal/Pink/Blue)
- Prostate Cancer Awareness Month (Light Blue)
October
November
- Lung Cancer Awareness Month (White)
- Carcinoid Cancer Awareness Month (Zebra Stripe)
- National Family Caregivers Month (Plum)
- Pancreatic Cancer Awareness Month (Purple)
- Stomach Cancer Awareness Month®* (Periwinkle)
Make a list of all of the people that you can present your services to. Include the following professionals that you already know and/or have relationships with:
- Primary care doctor
- Oncologist
- Surgeon
- Naturopathic doctor
- Dentist
- PT
- OT
- Massage therapist
- Manicurist
Make another list of secondary contacts such as the medical care team of a friend or family member who has/had cancer. Ask if they will make an introduction for you, or if you can go with them to one of their appointments.
A third-tier list can also be made with social media contacts. Start building relationships with people. Engage them in conversation. Provide something of value through your social media pages. Make them know like, and trust you!
If you are interested in individual coaching with Andrea Leonard, please click on the following links: